We also added a full tutorial mode, which guides users through the interface in a game-like manner familiar to students who play mobile games regularly. Feedback from this prototype allowed us to fine tune both the design and the model while the development of the final simulation user interface was completed. In the development stage, we first built a prototype to test with students at Harvard. We needed to develop the pros and cons of various selling methods and locations in the game, and ensure that these were communicated clearly to students while still allowing plenty of opportunities for individualized exploration. After introduction, problem statement is defined. As the most important objective is to convey the most important message for to the reader. Professor Michael Roberto, author of the award-winning Everest simulation, presented us with the concept for the Food Truck Challenge. However, introduction should not be longer than 6-7 lines in a paragraph. In particular, this simulation required a responsive design - one that provides the same interactive experience for mobile phone and desktop users.Īt the same time, our modeler began working through the intricacies of how the model could drive student behavior in the simulation. The challenging diagnosis for The Food Truck Industry and the management of information is needed to be provided. Instructors choose from three scenarios available in the underlying model, each with different optimal outcomes - so students can play a second time after a debriefing session, and apply what they’ve learned, without knowing the solution as they attempt the exercise a second time.We began with an outline, a rough backstory, and some ideas on how the model should work from Professor Roberto and Harvard Business School Publishing.įrom there, we dove into the design phase, creating user flows, layout ideas, and mockups. During each simulated week, students can modify their choice. Working individually or in teams, students review basic market data, and then are faced with a choice: They can conduct additional market research, open a food truck immediately, or open a small pushcart. In this exercise, students play the role of an entrepreneur and strive to maximize their revenue over five simulated weeks by selling ice cream, frozen yogurt, or smoothies at various locations in the city of Boomtown. New Venture Exercise: The Food Truck Challenge The simulation was developed by Forio on Forio’s platform, Epicenter. Content for the simulation was created by Professor Michael Roberto, author of the best-selling simulation Everest, and Harvard Business Publishing. Harvard Business Publishing and Forio have released a new simulation, New Venture Exercise: The Food Truck Challenge.
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